Module 1
Digital Marketing Introduction
- Digital Marketing क्या है?
- Traditional vs Digital Marketing
- Digital Marketing ecosystem
- Career opportunities
Eduskill India Foundation
Digital Marketing Training & Awareness Program
Learn Digital Marketing • Create • Promote • Grow
Learn Digital Marketing, Create Content, Build Your Brand, Grow Digitally
- Offline / Online
- Students, Teachers, Youth, Job Seekers & Entrepreneurs
- Certificate as per assessment
Learn Digital Marketing, Create Content, Build Your Brand, Grow Digitally, Social Media, SEO, Canva, AI Tools, YouTube, WhatsApp Business
Program introduction
Learn Digital Marketing. Create. Promote. Grow.
Eduskill India Foundation द्वारा विद्यार्थियों, युवाओं, शिक्षकों, job seekers, entrepreneurs तथा छोटे व्यवसायों के लिए Digital Marketing Training & Awareness Program आयोजित किया जा सकता है। इसका उद्देश्य प्रतिभागियों को डिजिटल प्लेटफॉर्म, ऑनलाइन प्रमोशन, सोशल मीडिया, कंटेंट क्रिएशन और आधुनिक AI आधारित Marketing Tools की व्यावहारिक जानकारी देना है।
- Learn Digital Marketing
- Create Content
- Build Your Brand
- Grow Digitally
Program branding
Digital Marketing Training & Awareness Program
- Organized by
- Eduskill India Foundation
- Program Category
- Skill Development & Digital Education
- Mode
- Offline / Online
- Target Group
- Students, Teachers, Youth, Job Seekers & Entrepreneurs
Objectives
कार्यक्रम के मुख्य उद्देश्य
- Digital Marketing की मूल अवधारणाओं को समझाना
- विद्यार्थियों को career-oriented digital skills देना
- Social Media Marketing की practical knowledge देना
- Online branding और promotion समझाना
- SEO और Google Search की basic जानकारी देना
- Canva एवं creative content creation सिखाना
- AI Tools का Digital Marketing में उपयोग समझाना
- Freelancing एवं digital career opportunities से परिचित कराना
- छोटे व्यवसायों को online presence बनाने में सहायता करना
- Digital safety एवं responsible online behaviour के प्रति जागरूक करना
Target participants
Who Can Join
- School Students
- College Students
- University Students
- Teachers & Trainers
- Freshers
- Job Seekers
- Entrepreneurs
- Small Business Owners
- Self-employed Professionals
- NGO/Community Members
Training modules
12 Modules, From Basics to Career
Module 2
Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- LinkedIn Basics
- Social Media Page Management
- Audience & Engagement
Module 3
Content Marketing
- Content क्या है?
- Content planning
- Captions & hashtags
- Educational/promotional content
- Blog & article basics
Module 4
Canva & Creative Design
- Canva introduction
- Poster design
- Social media posts
- Presentation design
- Basic branding
Module 5
SEO
- Search Engine Optimization
- Keywords
- On-page SEO basics
- Website visibility
- Google Search fundamentals
Module 6
Google & Online Promotion
- Google Business Profile basics
- Search marketing concepts
- Online visibility
- Digital campaign fundamentals
Module 7
Video & YouTube Marketing
- YouTube basics
- Short videos/Reels
- Video titles & descriptions
- Thumbnail basics
- Audience engagement
Module 8
WhatsApp Business
- WhatsApp Business profile
- Catalogue
- Customer communication
- Broadcast & promotional communication
- Basic lead management
Module 9
AI for Digital Marketing
- AI introduction
- AI-assisted content creation
- Caption generation
- Marketing ideas
- Image & creative assistance
- Productivity tools
- Responsible use of AI
Module 10
Email Marketing
- Email marketing basics
- Campaign concepts
- Customer communication
- Email content
Module 11
Personal Branding
- Professional digital profile
- LinkedIn profile basics
- Portfolio
- Online reputation
- Career visibility
Module 12
Freelancing & Career Awareness
- Digital Marketing career roles
- Freelancing basics
- Portfolio development
- Client communication
- Entry-level opportunities
Practical activities
केवल Theory नहीं, Practical भी
Participants को केवल theory नहीं, बल्कि practical activities भी कराई जा सकती हैं:
- एक sample social media campaign बनाना
- Canva में promotional poster बनाना
- Instagram/Facebook content तैयार करना
- SEO keyword exercise
- YouTube thumbnail बनाना
- WhatsApp Business catalogue exercise
- AI की सहायता से marketing content तैयार करना
- Personal branding profile तैयार करना
Suggested training duration
1 Day से 30 Days तक
| Duration | Program |
|---|---|
| 1 Day | Awareness Workshop |
| 3 Days | Basic Digital Marketing |
| 7 Days | Foundation Program |
| 15 Days | Skill Development Program |
| 21 Days | Certificate Training |
| 30 Days | Advanced Program |
Training mode
Offline or Online
Offline Classroom Training
- School
- College
- Training Centre
- Community Centre
Online Training
- Live Classes
- Video Sessions
- Digital Study Material
- Assignments
- Practical Activities
Suggested one-day workshop schedule
A Day of Digital Skills
| Time | Session |
|---|---|
| 09:30 AM – 10:00 AM | Registration |
| 10:00 AM – 10:20 AM | Introduction to Digital Marketing |
| 10:20 AM – 11:15 AM | Social Media Marketing |
| 11:15 AM – 12:00 PM | Canva & Content Creation |
| 12:00 PM – 12:15 PM | Break |
| 12:15 PM – 01:00 PM | SEO & Google Marketing |
| 01:00 PM – 01:45 PM | AI Tools for Marketing |
| 01:45 PM – 02:30 PM | Practical Activity |
| 02:30 PM – 03:00 PM | Career & Freelancing Awareness |
| 03:00 PM – 03:30 PM | Assessment & Certificate Distribution |
School & College Implementation
For Every Institution
Eduskill India Foundation इस कार्यक्रम को educational institutions में निम्न रूप में आयोजित कर सकता है:
- School Digital Awareness WorkshopStudents + Teachers
- College Digital Skill ProgramStudents + Job Seekers
- Teacher Digital Marketing AwarenessTeachers + Academic Staff
- Entrepreneurship Digital Marketing WorkshopSmall Businesses + Entrepreneurs
Assessment
Learning That Is Assessed
- Step 1Pre-training assessment
- Step 2Module-wise activities
- Step 3Practical assignment
- Step 4Final assessment
- Step 5Participation/Training Certificate
Expected outcomes
What Participants Will Be Able to Do
कार्यक्रम पूरा करने के बाद प्रतिभागी:
- Digital Marketing fundamentals समझ सकेंगे
- Social Media platforms का professional उपयोग समझ सकेंगे
- Basic promotional content तैयार कर सकेंगे
- Canva से digital creatives बना सकेंगे
- SEO की basic concepts समझ सकेंगे
- AI tools का responsible उपयोग कर सकेंगे
- Personal branding की शुरुआत कर सकेंगे
- Digital career और freelancing opportunities को समझ सकेंगे
Program Benefits for Institutions
- Students में digital awareness
- Career-oriented skill development
- Practical technology exposure
- AI & digital tools की awareness
- Entrepreneurship awareness
- Digital safety awareness
- Certificate-based learning activity
Certificate
Eduskill India Foundation
Participation / Training Certificate
सफलतापूर्वक training/workshop पूरा करने वाले प्रतिभागियों को Eduskill India Foundation की ओर से participation/training certificate प्रदान किया जा सकता है, कार्यक्रम की प्रकृति और निर्धारित assessment के अनुसार।
Long-Term Vision
Eduskill India Foundation के Digital Marketing Program का उद्देश्य युवाओं और विद्यार्थियों को digital literacy से आगे बढ़ाकर practical, career-oriented digital skills से जोड़ना है।
Organize this program
Organize This Program at Your Institution
Schools, colleges, training centres and community centres can host it — offline or online.
- 12 modules
- 8 practical activities
- 1 to 30 days
- Assessment-based certificate
Request this program
Tell us about your institution or group, the participants and a preferred date — our team will get back to you.
Learn Digital Marketing. Create Content. Build Your Brand. Grow Digitally.
Digital Marketing Training & Awareness Program — Offline / Online